The fact that they are trying to do something interesting and new within the MMO space is not automatic grounds for omg ruined forever (although it does raise the possibility of omg thissucks somewhat).
Can any of you yankee or otherwise uncensored douchebags buy L4D2 for my friend and gift it to 'em?
Details when I return, if anybody wishes to take up the offer.
/edit I WILL REPAY YOU of course