In actual times, games in digital shops are a joke ... take Prince of persia, on the official page, they redirect you to a link where the game costs 60€ ...
But you can order the special edition on play.com for 35€ .... so, digital distributors are a bit off
... I don't like that change ...
GTA IV costs 49.99$ or 49.99€
Football manager is 29.99$ or 34.99€
L4D is 49.99$ or 49.99€
Emmm .... yes, ok, one is without VAT ... it still cost more with this change of currency :(
One of the causes I bought on steam is because it was cheaper than retail...