Javert
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Got this release at my company, thought I'd share it with everybody.
In response to the recent terrorist attacks in London and elsewhere, the ICE (In Case of Emergency) campaign is gaining momentum around the world. ICE encourages people to enter an emergency contact phone number in their mobile phone memory and label it ICE.
Originally established as a nationwide campaign in the United Kingdom, ICE allowed paramedics or police to easily access contact information for a designated relative/next-of-kin in an emergency situation.
The idea is the brainchild of paramedic, Bob Brotchie. "I was reflecting on some of the calls I've attended at the roadside where I had to look through the mobile phone contacts struggling for information on a shocked or injured person,” said Bob. The idea for ICE was born.
“Almost everyone carries a mobile phone now, and with ICE we know immediately who to contact and what number to ring. The person [ICE contact] may even know of the [the injured person’s] medical history."
By adopting the ICE advice, your mobile could help rescue workers quickly contact a friend or relative, vital in a life or death situation. It takes only a few seconds to do, and it could easily help save your life. Why not put ICE in your phone now?
For more than one contact name, use ICE1, ICE2, ICE3, etc.