CptStern
suckmonkey
- Joined
- May 5, 2004
- Messages
- 10,303
- Reaction score
- 62
instant-actionInstantAction today officially unveiled its technology platform, which purportedly makes it possible to play any video game in a web browser. Not just 2D casual games, but hardcore 3D games with high-end graphics that would otherwise require a next-gen game console, or a huge client install on the PC.
Even, say, World of Warcraft, played in a browser? Yes, an InstantAction spokesperson assured me, ?Any game.? How about the Microsoft Xbox 360 hit Gears of War? Instant Action Technology V-P Brett Seyler told me last week during a demo that if the company got Microsoft?s approval, his company could convert Gears for web-based play in ?2-3 weeks, max.?
http://gigaom.com/2009/02/24/instantaction-puts-3d-gaming-into-web-browsers/
I'll believe it when I see it.
InstantAction execs tell me they?re in talks with ?pretty much every big [game] publisher,? and to expect deals to be announced this year or 2010. If their technology is as robust as they claim, I expect a number of them. However, it remains to be seen how many 3D game publishers are ready to move away from the retail software sales model and re-package their titles as integrated web experiences. Doing so will probably require them to embrace new revenue models that better suit casual web play, such as advertising and microtransactions.