Kouler
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- Jun 12, 2004
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Doom 3 ad - live action in a first person view?
http://xbox.ign.com/articles/597/597801p1.html
http://xbox.ign.com/articles/597/597801p1.html
IGN: What is the commercial going to do that will make Xbox owners who may have played DOOM 3 on PC interested in the game again?
PA: It's a pet peeve of mine -- a pet hate -- when they do live-action [in a commercial] and then cut to the game, it never meshes with the live action. I thought it might be fun if I retrofit the live action so it really fit in with the gameplay. It's a first-person live action spot and has the same color palette as the game. We peppered the spot with references to the game. There are numerous iconographies I've taken from the game and hidden in the spot. Some are in your face and some are hidden in the background. I think it's just going to make it available to a much wider audience. Xbox is not quite the PC, but it's a very good platform.