nah i think it's just their attempt to reach the masses because they think everyone is a druggy and worries about when the government will legalise it and such etc. either that or they got paid quite a bit to host that ad.
i don't think it's the 'wrong' message like you say, more of a 'different' one.
you're missing the screenies, I took them down because they put Gamespy in a bad spot, which I do not want. Worse than getting Aids is waiting for HL2...