http://www.youtube.com/watch?v=1L3eeC2lJZs&feature=relatedAccording to Tim League, the Drafthouse's founder, the woman in question was warned twice about texting during a screening, and then, in accordance with company policy, was escorted out without a refund.
"It seems like nothing, but if you spend as much time as I do at the movies, you realize the entire theater sees it and it pulls you out of the movie experience. It's every bit as intrusvie as talking."
However, the determined texter was not about to let the matter rest. She called up the Alamo Drafthouse and left a profanity-laced (and perhaps slightly inebriated) message decrying the theater's policies. "Yeah, I was wondering if you guys actually enjoy treating your customers like a pieces of sh*t," she opened, "Because that's how I felt when I went to the Alamo Drafthouse!"
"So excuse me for using my phone, in USA magnited States of America" she raged, "where yer-you are free to text in a the-a-ter!"
But the theater (and its future patrons) are getting the last laugh. The Drafthouse took audio of the woman's voicemail, transcribed it, and turned it into an in-house preview that warns theatergoers against cell phone use during movies.
"Part of what we're trying to do is have a comedic message about what to us is a very serious issue," said League. He declined to give any more details about the woman at the center of the recent PSA--it's not about shaming her, he said, but about making people think about how rude they are being when they use their phones.