Gray Fox
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PC Gaming Alliance boss Randy Stude is on fire:
Also the Director of the Gaming Program Office at Intel Corporation
http://www.videogamer.com/features/article/20-10-2008-536.html
Also the Director of the Gaming Program Office at Intel Corporation
"You look at even the best console games, their gameplay doesn't last beyond a release window. There's a release window mentality with console gaming that's only rivalled by the movie industry. When is the next DVD coming out? When is the next console game coming out? You play it for 30 days and then you stop because the experience is pretty much worn out."
"With PC gaming they play and play. There's still people playing the original Fallout and Fallout 2. And if Fallout 3 doesn't deliver on a good experience, they'll keep playing those titles because they'll reject the new version. Just ask people who waited for Unreal Tournament 3. There's more people playing Unreal Tournament 2004 right now than Unreal Tournament 3. Go look at the servers. It's not because of piracy, it's not because the game doesn't look great, it's not because systems can't play the game, it's because the experience with the 2004 version, gamers just like it. And if you're not monetising that experience, if you're not in it for the long run when you launch a title on PC you're probably missing the opportunity. Blizzard gets it. Funcom gets it. The guys at Sony Online get it. You build relationships with PC gamers, not titles to sell to them."
http://www.videogamer.com/features/article/20-10-2008-536.html