CptStern
suckmonkey
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- May 5, 2004
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Wal-Mart Controls Modern Game Design?
interesting read
basically it talks about how Wal-Mart dictates the type of games publishers produce
the saving grace? online distribution
but...
http://www.escapistmagazine.com/issue/40/11
the Escapist said:Do you buy your electronic games at Wal-Mart? Never mind, doesn't matter. The retail games you buy at GameStop or Best Buy or online are the games Wal-Mart has decided you can buy.
Publisher sales reps inform Wal-Mart buyers of games in development; the games' subjects, titles, artwork and packaging are vetted and sometimes vetoed by Wal-Mart. If Wal-Mart tells a top-end publisher it won't carry a certain game, the publisher kills that game. In short, every triple-A game sold at retail in North America is managed start to finish, top to bottom, with the publisher's gaze fixed squarely on Wal-Mart, and no other.
interesting read
the Escapist said:remember when 5 years ago, when computer game boxes got smaller? That was Wal-Mart
basically it talks about how Wal-Mart dictates the type of games publishers produce
the saving grace? online distribution
The Escapist said:As national availability of broadband grows, Valve has already started its Steam distribution network. Ritual Entertainment - which ran afoul of Wal-Mart not only for Heavy Metal, but also for its hyper-gory 1998 shooter SiN, is using Steam to distribute its new SiN Episodes, almost as if it had been waiting for online distribution before making a sequel.
but...
The Escapist said:But don't interpret that to mean Wal-Mart will just fade away. The company owes its current supremacy to its embrace of high tech logistics, and that attitude remains strong; Wal-Mart, along with the Defense Department, is the chief force behind the imminent adoption of radio-frequency ID tags (RFIDs or "arphids"). So it's possible Wal-Mart itself might move into online games.
http://www.escapistmagazine.com/issue/40/11