DarkStar
Tank
- Joined
- Jul 11, 2003
- Messages
- 4,016
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Wow, advertising during sporting events has reached a new high, or sunk to a new low depending upon your opinion.
This is from the Drudge Report
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"SPIDERMAN 2 to appear on bases in all Major League Baseball games
Wed May 05 2004 11:52:49 ET
In a move that has purists howling, Major League Baseball has agreed to decorate its bases -- and pitching-mound rubbers and on-deck circles -- with a spider-web pattern as part of a promotion for the release of Sony Corp.'s "Spider-Man 2" next month.
The superhero sequel is set to open in theaters June 30. "`Spider-Man 2' Weekend" will start Friday, June 11, and all 15 MLB teams playing at home have agreed to participate for one or more games, the WALL STREET HOURNAL reported on Wednesday.
The deal is baseball's latest attempt to develop a splashier national marketing image. "In an ultracompetitive sports-entertainment environment, you have to take risks," says Tim Brosnan, MLB's executive vice president for business.
Developing..."
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Call me a "purist," but I think corporate influence on sports has to end somewhere. Just last week at the Kentucky Derby jockeys were selling advertising space on their pants! THEIR PANTS! This is just the next stage of the ever increasing trend of naming sporting arenas after corporations such as Invesco Field replacing the glorious name of Mile High for the Denver Broncos.
Pretty soon it won't be the Boston Red Sox anymore, it'll be the Prudential Red Sox. This is stupid.
This is from the Drudge Report
----------------------------------------
"SPIDERMAN 2 to appear on bases in all Major League Baseball games
Wed May 05 2004 11:52:49 ET
In a move that has purists howling, Major League Baseball has agreed to decorate its bases -- and pitching-mound rubbers and on-deck circles -- with a spider-web pattern as part of a promotion for the release of Sony Corp.'s "Spider-Man 2" next month.
The superhero sequel is set to open in theaters June 30. "`Spider-Man 2' Weekend" will start Friday, June 11, and all 15 MLB teams playing at home have agreed to participate for one or more games, the WALL STREET HOURNAL reported on Wednesday.
The deal is baseball's latest attempt to develop a splashier national marketing image. "In an ultracompetitive sports-entertainment environment, you have to take risks," says Tim Brosnan, MLB's executive vice president for business.
Developing..."
----------------------------------------
Call me a "purist," but I think corporate influence on sports has to end somewhere. Just last week at the Kentucky Derby jockeys were selling advertising space on their pants! THEIR PANTS! This is just the next stage of the ever increasing trend of naming sporting arenas after corporations such as Invesco Field replacing the glorious name of Mile High for the Denver Broncos.
Pretty soon it won't be the Boston Red Sox anymore, it'll be the Prudential Red Sox. This is stupid.