CptStern
suckmonkey
- Joined
- May 5, 2004
- Messages
- 10,303
- Reaction score
- 62
"This new advertising medium is a unique way for us to gain very targeted brand exposure," says Joe Venezia, Director of Marketing for NIVEA FOR MEN. "Purchasing virtual advertisements is a very cost effective way to reach male consumers."
NIVEA FOR MEN products appear at different stages throughout the game and have been seamlessly integrated into the video game environments. In addition to product placements and billboards, NIVEA FOR MEN and Norelco wanted to get more deeply involved with the game play experience. When double agent Sam Fisher travels through the streets of New York City, a billboard advertisement leads players to a co-branded Web site that provides game tips
lol worthy:
Oh man, prison is a rough place. The boys in the slammer must've *loved* Sam's newfound interest in men's beauty products. In fact, they were probably the ones to nudge him in the right direction.
Mr. Fisher must've had one of those truly eye-popping 'Shawshank Redemption' experiences in the joint; one requiring heavy dozes of NIVEA's nutritious and silky soothing lotion.
let us thank our overlord masters for bringing advertising into our beloved hobby: **** you EA ...whoops wrong company, sorry force of habit ..**** you Ubisoft