the century of the self: freud and mass production

[mchammer75040]

This is a 6 part documentary that I found pretty interesting on how Edward Bernays used freud's ideas of the unconsciousness and apply them to advertising.

"Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar."

Happiness Machines

[YOUTUBE]http://www.youtube.com/watch?v=9Kp24ZeHtv4[/YOUTUBE]

[YOUTUBE]http://www.youtube.com/watch?v=FsZ8UkkVAdM&mode=related&search=[/YOUTUBE]
[YOUTUBE]http://www.youtube.com/watch?v=W22Gna9J5eU&mode=related&search=[/YOUTUBE]
[YOUTUBE]http://www.youtube.com/watch?v=ZOaugmZTmD8&mode=related&search=[/YOUTUBE]
[YOUTUBE]http://www.youtube.com/watch?v=Q64Pgm-YJ4s&mode=related&search=[/YOUTUBE]
[YOUTUBE]http://www.youtube.com/watch?v=ApMGX2sOvX8&mode=related&search=[/YOUTUBE]