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Steam Greenlight is a new service that will let you, yes YOU, pick which indie-developed games make it to Steam in the future. From the services info page:
Developers post information, screenshots, and videos for their game and seek a critical mass of community support in order to get selected for distribution. Steam Greenlight also helps developers get feedback from potential customers and start creating an active community around their game as early in the development process as they like.
Valve is encouraging developers to publish their games to Greenlight as early as possible so that the game and the developers can gain as much support as possible before it's ready to ship. This will give the developers a better chance of seeing their games on Steam.
If the game is not accepted at any point, well, Valve is nice enough to let developers to continue to use their server space to advertise their games.
Valve's Anna Sweet commented on the difficulty of the publishing process saying
Steam Greenlight is set to be released on 30th August."Making the call to publish or not publish a title isn't fun, many times opinions vary and our internal jury is hung on a decision. But with the introduction of the Steam Workshop we realized an opportunity to enlist the community's help as we review certain titles and, hopefully, increase the volume and quality of creative submissions."