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"A Red Letter Day" is a community event, hosted by the A Call for Communication group and ValveTime.net, for fans of the Half-Life series. If you want to participate, all you have to do is play Half-Life 2. From the group's Steam page:
"Why are we doing this? It will be a fun way to rally together, put Half-Life back in the spotlight and draw more people to our cause. We are not asking or demanding for anything; it will simply be a huge group of Half-Life fans playing one of the best games ever made. Who knows, maybe Half-Life 2 will even reach the top ten games played for that day."
It's scheduled for February 4, from 11:00-11:30AM PDT (-8GMT).
If you do not own Half-Life 2, but you do own another Half-Life title, you are more than welcome to join by playing it. And you do not have to be a member of the Call for Communication group, either.