Sliver
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With the planned release of Dota 2, it’s evident that Valve wants to take a dip into the booming world of e-sports. A big decider on how important Dota 2 will be is the exposure and popularity it will get in South Korea and China, two key foreign e-sport markets.
For those not so familiar with Dota-esque games, Valve’s upcoming Dota 2 is the sequel to the ultra-famous Warcraft 3 map Defense of the Ancients, which is credited as being the first Moba game (Multiplayer Online Battle Arena). In these sort of games either a team of three or a team of five battle each other for map control. It’s a combination of strategy, communication and teamwork that allows each team to take down the other. Players can choose from a huge number of heroes with different sets of skills, spells and abilities. The original Warcraft 3 map spawned a good number of similar games, usually varying in hero selection and superficial aspects.South Korea jump started the Starcraft: Brood War e-sport scene in the early 2000s by broadcasting matches on OGN, a gaming channel on Korean television networks.
[box=left] 2008 finals for the Bacchus OSL, a popular Starcraft: Broodwar tournament.[/box]
As a result, the game exploded in popularity, and has been among the top 10 games played in LAN cafes ever since, while other games come and go. Teams formed and gained sponsorships solely for players to live and play together to compete in various tournaments in the nation. More than 10 years later it still draws enormous crowds and crack competitors, all for the game’s fierce competition, sponsorship money, prize money and pure love of the game. Other games and genres have had forays into e-sports with varying results, yet none have had nearly as much success as Brood War.
Now the same story seems to be happening for League of Legends, a popular Moba. It too is modeled after the original Dota and will arguably be Dota 2’s biggest competitor. Riot’s marketing campaign has been very successful so far in Asia. Riot started an ad campaign featuring very popular and influential Korean pro-gamers, such as Nada, a legend from the BW community, and have them talk and discuss the game. One factor in Riot and other MOBA developers’ favour is the way that most games are played in South Korea. Most gamers thrive in PC Cafés, which are the perfect places to set up matches for small, competitive multiplayer games like BW and LoL. Recently, LoL has overtaken BW as the most popular game in PC cafes around South Korea.
With all of this information considered, how viable is Dota 2 as an e-sport? Valve had a great start with their initial tournament, The International. The tournament had an enormous first place prize of 1 Million USD, which is a significantly higher prize than usual. For reference, the first place prize for the OSL, the most popular BW tournament in Korea, is 400,000 Won which is roughly $108,000.
[box=right] Team Navi with their check for 1 Million USD from the International Dota 2 tournament.[/box]
The number of teams competing was pretty staggering at first, a whopping 16, but considering how rapid pros can transfer their skills between Dota to Dota 2, it’s not hard to see how. Viewer counts for The International were said to hit near 3 million, an astoundingly high number and one that probably won’t be topped for quite some time. Valve’s best bet in marketing for foreign countries is simply to cater to their gamers’ preferences. MOBA games have a distinct edge over most other genres; most of them are free to play, and they don’t require the latest hardware to play smoothly.
Valve can already reach millions of gamers with Steam, their digital download gaming service, and Dota 2’s beta has already had a respectable amount of success, with around 25,000 clients on average playing it daily. There’s still no word on when the game will actually release, or the planned pricing model. Gamers currently expect a system similar to LoL: play for free, buy bonus content in store. It will remain to be seen whether the purchasable items will be purely aesthetic or have an impact on gameplay.
E-sports is a growing and flourishing market, and the success of Dota 2 ultimately lies in the hands of Valve. It’s already been proven that Moba games can absolutely kill the market, and if the right choices are made then Dota 2 could be bigger than them all.
For those not so familiar with Dota-esque games, Valve’s upcoming Dota 2 is the sequel to the ultra-famous Warcraft 3 map Defense of the Ancients, which is credited as being the first Moba game (Multiplayer Online Battle Arena). In these sort of games either a team of three or a team of five battle each other for map control. It’s a combination of strategy, communication and teamwork that allows each team to take down the other. Players can choose from a huge number of heroes with different sets of skills, spells and abilities. The original Warcraft 3 map spawned a good number of similar games, usually varying in hero selection and superficial aspects.South Korea jump started the Starcraft: Brood War e-sport scene in the early 2000s by broadcasting matches on OGN, a gaming channel on Korean television networks.
[box=left] 2008 finals for the Bacchus OSL, a popular Starcraft: Broodwar tournament.[/box]
As a result, the game exploded in popularity, and has been among the top 10 games played in LAN cafes ever since, while other games come and go. Teams formed and gained sponsorships solely for players to live and play together to compete in various tournaments in the nation. More than 10 years later it still draws enormous crowds and crack competitors, all for the game’s fierce competition, sponsorship money, prize money and pure love of the game. Other games and genres have had forays into e-sports with varying results, yet none have had nearly as much success as Brood War.
Now the same story seems to be happening for League of Legends, a popular Moba. It too is modeled after the original Dota and will arguably be Dota 2’s biggest competitor. Riot’s marketing campaign has been very successful so far in Asia. Riot started an ad campaign featuring very popular and influential Korean pro-gamers, such as Nada, a legend from the BW community, and have them talk and discuss the game. One factor in Riot and other MOBA developers’ favour is the way that most games are played in South Korea. Most gamers thrive in PC Cafés, which are the perfect places to set up matches for small, competitive multiplayer games like BW and LoL. Recently, LoL has overtaken BW as the most popular game in PC cafes around South Korea.
It debuted on OGN with a record amount of viewers coming in to see it at the studio. This is in addition millions of online viewers that LoL tournaments accrue on broadcast. While these numbers are high, they could be easily attainable by Dota 2 depending on the distribution and marketing.With all of this information considered, how viable is Dota 2 as an e-sport? Valve had a great start with their initial tournament, The International. The tournament had an enormous first place prize of 1 Million USD, which is a significantly higher prize than usual. For reference, the first place prize for the OSL, the most popular BW tournament in Korea, is 400,000 Won which is roughly $108,000.
[box=right] Team Navi with their check for 1 Million USD from the International Dota 2 tournament.[/box]
The number of teams competing was pretty staggering at first, a whopping 16, but considering how rapid pros can transfer their skills between Dota to Dota 2, it’s not hard to see how. Viewer counts for The International were said to hit near 3 million, an astoundingly high number and one that probably won’t be topped for quite some time. Valve’s best bet in marketing for foreign countries is simply to cater to their gamers’ preferences. MOBA games have a distinct edge over most other genres; most of them are free to play, and they don’t require the latest hardware to play smoothly.
Valve can already reach millions of gamers with Steam, their digital download gaming service, and Dota 2’s beta has already had a respectable amount of success, with around 25,000 clients on average playing it daily. There’s still no word on when the game will actually release, or the planned pricing model. Gamers currently expect a system similar to LoL: play for free, buy bonus content in store. It will remain to be seen whether the purchasable items will be purely aesthetic or have an impact on gameplay.
E-sports is a growing and flourishing market, and the success of Dota 2 ultimately lies in the hands of Valve. It’s already been proven that Moba games can absolutely kill the market, and if the right choices are made then Dota 2 could be bigger than them all.