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Bingo. The film is made to convince you into adopting a particular political standpoint. There's nothing wrong with that, but Earthlings' reasoning just doesn't add up, assuming it's trying to go anywhere at all beyond "Animal abuse happens". It doesn't provide hard data or even much of an argument. It shows graphic images in order to dupe people by exploiting their sympathy.
This is nothing short of wisdom of repugnance. This kind of appeal to emotion is fallacious and manipulative. Appeals to emotion are superficial and lacking deeper reasoning. It's the exact same thing that homophobes employ when they talk about how disgusting same sex relations are, or when pro-life groups show videos of fetuses getting destroyed in an abortion. It may not be a pretty sight, and it may very well inspire some strong emotional reactions from you. But basing entire arguments on whether or not they make you feel good or bad is very narrow-minded and shortsighted.
Promoting awareness is just a byproduct of the movie. The intent behind it is to convince you that a world of bloody horror exists behind every kitchen door. It's done well, and it can certainly be a blow to the gut. But the core message is still "meat is murder". It just hopes that you'll be quicker to adopt that stance after watching it, without applying critical thought. That's why appeals to emotion are so common and effective: Strong emotions are damn good at overriding reason.
It clearly works. In this very topic, the slaughter of animals has been compared to the Holocaust and Rwandan genocide. The chicken nugget factory is being compared to the gas chamber. What an offensive, stupid, and ignorant trivialization of real tragedies. Animals are not people. They are not equal to us.
The last paragraph was not necessary, I was not elevating animal abuse to the level of genocide, the point of comparison was to show that appeal to emotion is not necessarily wrong.
Now even if I did, explain why that would be so offensive, stupid, ignorant? I can understand if you think it is not right, but I really want to know what makes it offensive stupid and ignorant.
Does a human have infinitely more value, and why?
Animals may not be people, and I'm not for giving them right to vote, to drive a car. But I'm defiantly for their right to live, right to have a life without torture. Their lack of intelligence prohibits them from ever receiving the same rights as us, but it does not prohibit them in any way from the basic rights.
It was mentioned in the movie several times, but the abuse of animals is a lot of the times caused by the economic gain. Slitting throats is still the cheapest way to kill pigs. Turning a cow upside down is still the most convenient way for the butcher to kill it. Transporting them in overcrowded conditions is still the cheapest way to transport him. Cutting of beaks is a common practice, small cages for animals also make the most economic sense.
Hell pretty much the majority of what I saw there was happening because it was the cheapest way to do it. Giving humans or animals the most human conditions to live and quick death have never throughout history been cheaper, why would I assume it is any different now.
Finally again I disagree on the emotion thing. We have been hearing and reading reports of the shitty living conditions of animals for along time. We have ignored them because of the pleasure we receive trough cheap meat, and cheap leather clothing. And it was easy to do because we we were never directly exposed to it.
But Telling is not as powerful as showing, and what they are doing in this movie is showing it to us. Which makes it that much harder to ignore. And while you are right about the lack of statistics, you are wrong imo about it just being a cheap kneejerk shock doc, because they do mention the reasoning behind their view. And the images are their to support it, not the other way around.
The benefits to humans are negligible compared to the amount of animal suffering they necessarily entail, and because I feel the same benefits can be obtained in ways that do not involve the same degree of suffering.