Sony Ad: Gamers, hospitals, Joan of Arc and Nazis

CptStern

CptStern

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9-29-09sonynazi.jpg



sony has always had terrible marketing ads but this takes it to a whole new level

Check out these Chilean PlayStation 3 ads, which show a modern-day gamer giving a heart transplant to Joan of Arc and a blood transfusion to a Nazi. Yes, Sony has Godwin'd its own advertising. The Nazi in question is supposed to be Erwin Rommel, a highly decorated and respected German field marshal, but it's not like Sony's really riffing on that here, and making an ad with a swastika in it that relies on your audience to know the subtle nuances of WWII history just isn't the smartest move in the world. It's a pretty simple rule: if you make a video game ad with Nazis in it and it's not about shooting the Nazis, you've screwed up. Let's just stick with those creeptastic Japanese PS3 spots, okay?
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lol

http://www.engadget.com/2009/09/29/chilean-ps3-ads-show-gamer-giving-blood-tranfusion-to-a-nazi/
 
Ah Sony, that wacky bunch.

But is this just advertising all the weird shit you can do with games? Because otherwise it makes absolutely no sense.

(On the same note, Erwin Rommel game? Do want)

Raziaar said:
Rommel wasn't a Nazi.
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Also, this.
 
You know, for a bunch of gamers, you guys really do get the news slowly.

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I actually think these ads are pretty cool.

What I am surprised by is so many people (on the internet no less) complaining about a Nazi in an advertisement. "OH NO OFFENSIVE AND HOW." Sack up, kids.
 
I didn't even realize he was a nazi until you guys said something. He really doesn't look like one.
 
He looks like a WWI pilot to be honest and I didn't even see those swastikas behind the bed, my bad.. They blend in with the wall.

Really, take those swastikas out and he doesn't look like one (you can't even tell thats a hawk on his cap pfft)
 
And he never was a Nazi, really.

So people are getting offended by nothing at all, including web journalists who just want to bash anything out of Sony's PR department. The ads are certainly bizarre and I don't know how effective they'd be. But there's no controversy other than what people are making up.
 
actually if i'm not mistaken, Rommel got sent to the africa campaign because he wasn't too in touch with hitler. i've also heard sometimes he didn't get supplies because of it.


Rommel is considered to have been a chivalrous and humane officer, in contrast with many other figures of Nazi Germany. His famous Afrikakorps was not accused of any war crimes. Soldiers captured during his Africa campaign were reported to have been largely treated humanely. Furthermore, he defiantly ignored orders to kill captured Jewish soldiers and civilians out of hand in all theaters of his command.
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http://en.wikipedia.org/wiki/Erwin_Rommel


i think if any german general of that time that deserves respect it's him.
 
Absinthe said:
And he never was a Nazi, really.
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Yes. That's what I said above.

Anybody who knows even the slightest amount of Rommel knows that he was nowhere near being a Nazi. Vehicles he drove in may have had swastikas on them, items pinned onto his uniform may have had swastikas on them, but this man was no Nazi. He despised the Nazis.
 
look unless you were a card carrying member of the party you were not a nazi. do you think the allies made that distiction when they called all germans "ratzis?"

any image out of german circa ww1 is associated with NAZI germany. as the writer implied:

"The Nazi in question is supposed to be Erwin Rommel, a highly decorated and respected German field marshal, but it's not like Sony's really riffing on that here, and making an ad with a swastika in it that relies on your audience to know the subtle nuances of WWII history"
 
I guess I just don't see a problem with a swastika (or any Nazi imagery short of the Holocaust) in an ad, particularly since it fits with the entire historical reference being displayed. If people want to be offended by something like this... whatever.
 
I dont understand the symbolism of the ad tho...what is it suppose to mean? what is it promoting? im confused.
 
It took me like five minutes to find those damn swastikas.
 
Absinthe said:
I guess I just don't see a problem with a swastika (or any Nazi imagery short of the Holocaust) in an ad, particularly since it fits with the entire historical reference being displayed. If people want to be offended by something like this... whatever.
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holocaust survivors, rommel's surviving relatives, oversensitive jews/germans, the-gets-offended-by-everything-type-ninnies, grown men living in their parents basements, brown/yellow-people-sick-of-their-image-of-peace-being-subverted-by-fascists-and-video-game-companies etc. there's always some group who will be offended by something or other.


Ravioli said:
I dont understand the symbolism of the ad tho...what is it suppose to mean? what is it promoting? im confused
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I too am confused. methinks it has something to do with castle wolfenstein? or call of duty world at war? ..not sure about joan of ark. as per usual sony's marketing team couldnt have made their message any murkier. still it's a still from a video so perhaps that would shed some light as to what the **** they're talking about
 
CptStern said:
holocaust survivors, rommel's surviving relatives, oversensitive jews/germans, the-gets-offended-by-everything-type-ninnies, grown men living in their parents basements, brown/yellow-people-sick-of-their-image-of-peace-being-subverted-by-fascists-and-video-game-companies etc. there's always some group who will be offended by something or other.
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Oh, I know exactly the type of people who would be offended. I just think they're being silly. Nazi or not, Rommel is a notable man in the history of modern warfare. Maybe if they had instead showed Adolf Hitler in the bed siphoning blood from shackled Jews around him...

No, that might have looked even more badass.

I'm pretty sure the whole ad is supposed to be a metaphor for the player giving life to these historical figures via the video game medium. It's definitely trying to court controversy, for sure.
 
I don't think Rommel would have wanted us to buy a Playstation.
 
The only thing that pisses me off about these ads is that you can't see Joan of Arc's tits. And they drew her flatchested so you wouldn't even want to see them.

Thats just disgraceful.
 
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