DavidR
Headcrab
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- Oct 3, 2013
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[edited yet again, sigh, that's what I get for posting while seriously jetlagged--although the bit I got confused in the beginning is immaterial to the ultimate point I am making in the end which I still think is spot on]
Valve launched Steam with the CS 1.6 beta (their second biggest IP at the time) which presumably they thought would be sufficient as a killer app, but in fact it took their number one IP, HL2+the new Source engine, for Steam to finally take off and become successful. The lesson Valve should take away from this still is just how much their largest IPs and killer apps are absolutely required for the success of a platform.
Valve will never alienate their present core audience of PC gamers by making them second to any other platform (or subset of the platform, including Valve's own SteamOS/SteamBox), but they could certainly make every other console without Steam second to SteamBox in their war against closed platforms. In this way they could very much tie their next big IP release to being Steam exclusive (both Steam on PC and SteamOS/SteamBox) which would essentially be SteamBox exclusive in the world of consoles.
Since technically Valve still doesn't care about the hardware, they'd probably still be happy to make versions for the other consoles /if the other console makers would let them extend the Steam service to the console/ (the way they did for Portal 2 on PS3). That's the point, they just want to leverage their own platform wherein they have control and which lets them interact with customers the way they want (everyone knows their primary problems with the console platforms has been their closed nature and not letting valve patch and do promotions and other ways of interacting directly with the customers without restrictions). So SteamBox doesn't have to completely defeat the consoles, it just has to put up enough competition/disruption to be a bargaining chip for Valve to try to get the other console manufacturers to let them do Steam-like things on the other consoles, in which case Valve still wins/gets what they want. In some sense this could actually be the full holy grail of what they want. Steam for traditional PCs + SteamOS/SteamBox as a reference spec for multiple competing OEMs producing dedicated hardware (the traditional Windows model, incidentally, from which Gabe comes) + AND at least some set of Steam's services also extended to the other consoles which still won't be going away anytime soon.
Valve launched Steam with the CS 1.6 beta (their second biggest IP at the time) which presumably they thought would be sufficient as a killer app, but in fact it took their number one IP, HL2+the new Source engine, for Steam to finally take off and become successful. The lesson Valve should take away from this still is just how much their largest IPs and killer apps are absolutely required for the success of a platform.
Valve will never alienate their present core audience of PC gamers by making them second to any other platform (or subset of the platform, including Valve's own SteamOS/SteamBox), but they could certainly make every other console without Steam second to SteamBox in their war against closed platforms. In this way they could very much tie their next big IP release to being Steam exclusive (both Steam on PC and SteamOS/SteamBox) which would essentially be SteamBox exclusive in the world of consoles.
Since technically Valve still doesn't care about the hardware, they'd probably still be happy to make versions for the other consoles /if the other console makers would let them extend the Steam service to the console/ (the way they did for Portal 2 on PS3). That's the point, they just want to leverage their own platform wherein they have control and which lets them interact with customers the way they want (everyone knows their primary problems with the console platforms has been their closed nature and not letting valve patch and do promotions and other ways of interacting directly with the customers without restrictions). So SteamBox doesn't have to completely defeat the consoles, it just has to put up enough competition/disruption to be a bargaining chip for Valve to try to get the other console manufacturers to let them do Steam-like things on the other consoles, in which case Valve still wins/gets what they want. In some sense this could actually be the full holy grail of what they want. Steam for traditional PCs + SteamOS/SteamBox as a reference spec for multiple competing OEMs producing dedicated hardware (the traditional Windows model, incidentally, from which Gabe comes) + AND at least some set of Steam's services also extended to the other consoles which still won't be going away anytime soon.